Continuous Marketing Strategies

The main aim of this podcast is to provide insights that can help you implement high-impact business-to-business — often abbreviated as B2B — marketing activities, processes and reporting with a focus on achieving increased revenue. There will also be some episodes focussed on general topics of interest to B2B marketers such as career development, lifelong learning and the power of giving back. Episodes will vary in style from monologues to Q&A sessions to one-to-one conversations to roundtables and so on. However, the aim of these episodes will always be to provide valuable insights that can be applied to help improve your overall B2B marketing strategy and personal development as a B2B marketer.

Contributors

Host

Gordon Duthie, BA (Hons), MSc

Continuous Marketing Limited was incorporated in November 2021 and is a business-to-business (B2B) marketing strategy consultancy and services company based in beautiful Aberdeenshire, Scotland near the historic city of Aberdeen. It was founded by Gordon Duthie, BA (Hons), MSc who has over eleven years of global B2B marketing experience at small, medium and large international companies.

Gordon has enjoyed and gained rich global experience by collaborating and learning from colleagues across the world and has worked on projects related to customers in Africa, Asia, Europe, North America, Oceania and South America.

Gordon also has over eight years of academic marketing experience as an undergraduate student, postgraduate student and also completed a full three-year term as an external examiner for the MSc International Marketing course at Robert Gordon University in Aberdeen.

https://www.linkedin.com/in/gordonduthie